Internet Marketing Analytics

Google Analytics provides Hands On! Technology with reports on different levels regarding the progress of their site. With the service provided by can be standard or custom providing an analysis on Content, Social, Mobile, Conversion, and Advertising. For example, Content reports help you understand which parts of Hands On! Technology website are performing well, which pages are most popular so you can create a better experience for your customers. For the Mobile Analytics, Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app on smart-devices.

Three Internet Marketing Tools

After reviewing multiple web marketing strategies for Hands On! Technology, the three I selected is Email Marketing, Social Media Marketing, and Blog Marketing.

Email marketing is just one of many Internet Marketing tools that offer Hands On! Technology  an easy way to connect with customers and make emails easy to distribute. Companies such as MailChimp which is free whereas iContact is a monthly fee as low as $14.99/month per 500 subscribers provides services to help organize contacts construct messages and send outgoing emails.  Email marketing works in various ways such as it drives direct business monetary and cliental and it builds relationships, loyalty and trust between Hands On! Technology and its customers.

Blogging is another way of advertising any business online to the Internet world.  Multiple ways for blogging to become successful for Hands On! Technology are Posting to a blog on a regular, consistent giving visitors a reason to come back and have interact on Hands On! Technology Blogger by Google is a free service providing users with tools needed to gain visitors to Hands On! Technology site.  Blogger provides a way to gain readers of the information and services Hands On! Technology have therefore making it available via blog.

Social Media has changed the way people connect, discover, and share information.  Social media marketing is described as a way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends.  Social media includes Facebook, Twitter, and LinkedIn just to name a few and the membership for the listed social media are free.
Email Marketing, Social Media Marketing, and Blog Marketing are all time consuming therefore there is a need for a dedicated person(s) to maintain the Internet Marketing aspect of a business.

Goals with Hands On! Technology

My name is Mieakarla Calloway.  After working in Geek Squad for the past 5 years, I’ve seen numerous people with different lifestyles regardless of age, can use a lot of help with technology. 

Hands On! Technology is a nonprofit organization providing technology mentoring programs for seniors and middle/high school youth in the North Louisiana area. The program will form partnerships with community centers and local school districts. Hands On! Technology's goal is to foster a commitment to both seniors and young people that will promote educational and mental growth, develop strong interpersonal skills, and reassert a sense of confidence instead of fear in the future of technology. Only through hands on interactions with technology can a sense of individual knowledge and individual growth be established that will give youth the commitment to follow through on path to adulthood as well as providing mental physical therapy to seniors to help take on both the challenges and the opportunities of longer life, of aging.

My goal with Hands On! Technology is to increase the awareness of technology assistance to senior adults and middle/high school youth through Email Marketing, Social Media Marketing, and Blog Marketing.

Blog Analytics

Site Meter is one of many Internet Marketing tools which provide counter and tracking information for Web sites. Site Meter tracks visitor’s information by logging IP addresses and using JavaScript or HTML.  In addition, Site Meter provides Web site owners with information about their visitors, including how they reached the site, the date and time of their visit, and more. Site Meter allows users to first sign up for a free account, and then issue a code which will be place into the company’s blog template.

A second tool used to perform analysis and track a blog site is Google Analytics.  As with Site Meter, this requires adding a snippet of code to your blog’s template.  Google Analytics allow users to sign up for an account, and just like Site Meter users have the ability to embed a code within the blog’s template.  In addition, Google Analytics allow users to enter their information within Google displaying statistics in multiple forms.  For users who use Google's Blogger blogging application, it's incredibly easy to track your blog traffic statistics with Google Analytics. For bloggers who use different blogging applications such as WordPress or TypePad, it takes just a few minutes to create the necessary tracking code and paste it into your blog to begin tracking traffic.

Last, HubSpot also offers marketing analytics to users of websites and blogging sites.  HubSpot has the ability to display to users what social media is popular to user’s blog as well as how social media draws leads to their blog.  In addition, HubSpot is able to provide an analysis of how search engine traffic affects the blog and provide users with a report of what channels being visitors to the blog instead of users just looking.

Personally, website data will allow me to see interest of the customers as well as perfecting existing services that customers want to continue to see.

Generate Revenue from Blog

When it comes to generating revenue from blog, there are many things that can take place such as selling advertising or market services within the blog.  As for selling advertisement, this is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For Bing Blogs and services such as Google's AdSense or BlogAds, bloggers can establish ad programs. AdSense's lets users select several ads that are consistent with the content of their blog which pays based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result.

The next example of generating revenue from blog can be performed by marketing services within the actual blog.  Many people associate blogs exclusively with a cyberspace-based soapbox — a place to shout your opinions and little more than that. Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capacity to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time.

When it comes to collecting revenue from a blog, there are a lot of third-party merchant accounts users are able to click to their website to collect funds such as PayPal.

Hands On! Technology is a nonprofit organization providing technology mentoring programs for seniors and middle/high school youth in the North Louisiana area. The program will form partnerships with community centers and local school districts. Hands On! Technology's goal is to foster a commitment to both seniors and young people that will promote educational and mental growth, develop strong interpersonal skills, and reassert a sense of confidence instead of fear in the future of technology. Only through hands on interactions with technology can a sense of individual knowledge and individual growth be established that will give youth the commitment to follow through on path to adulthood as well as providing mental physical therapy to seniors to help take on both the challenges and the opportunities of longer life, of aging.

Through repeated failures in the classroom and the development of destructive habits, at-risk young people have lost faith in the possibilities that await them if they are successful in putting their lives together. To accomplish this goal, young people must be in a caring, inclusive learning environment that promotes their best effort and reinforces personal respect.

Hands On! Technology is a program that is in direct response to the growing number of young people that are either falling through the cracks at school or are already entangled with the juvenile court system. The goal of the program is to identify youths who are going to have a turbulent transition to adulthood and offer positive support system to avoid the pitfalls that can derail their lives. The focus is slightly different at each level but the goal remains the same; empower the young person to make positive changes in his/her life.