Blog Analytics

Site Meter is one of many Internet Marketing tools which provide counter and tracking information for Web sites. Site Meter tracks visitor’s information by logging IP addresses and using JavaScript or HTML.  In addition, Site Meter provides Web site owners with information about their visitors, including how they reached the site, the date and time of their visit, and more. Site Meter allows users to first sign up for a free account, and then issue a code which will be place into the company’s blog template.

A second tool used to perform analysis and track a blog site is Google Analytics.  As with Site Meter, this requires adding a snippet of code to your blog’s template.  Google Analytics allow users to sign up for an account, and just like Site Meter users have the ability to embed a code within the blog’s template.  In addition, Google Analytics allow users to enter their information within Google displaying statistics in multiple forms.  For users who use Google's Blogger blogging application, it's incredibly easy to track your blog traffic statistics with Google Analytics. For bloggers who use different blogging applications such as WordPress or TypePad, it takes just a few minutes to create the necessary tracking code and paste it into your blog to begin tracking traffic.

Last, HubSpot also offers marketing analytics to users of websites and blogging sites.  HubSpot has the ability to display to users what social media is popular to user’s blog as well as how social media draws leads to their blog.  In addition, HubSpot is able to provide an analysis of how search engine traffic affects the blog and provide users with a report of what channels being visitors to the blog instead of users just looking.

Personally, website data will allow me to see interest of the customers as well as perfecting existing services that customers want to continue to see.